McDonald's Australia emulated this promotion in the mid-1980s, and some Brazilian McDonald's around the same time (only offering a free glass of Coca-Cola instead), in the Portuguese version, which goes as "Dois hambúrgueres, alface, queijo, molho especial, cebola e picles num pão com gergelim". One example of its success, was that the McDonald's operators in New York City ran out of Big Mac buns. Many franchisees in the United States ran promotions during the original campaign that awarded a free burger to customers who could recite the slogan within a specified time (usually two or three seconds). Subsequent to the jingle, McDonald's followed up with a promotion based on its customers spontaneously having a "Big Mac Attack".
The first run of commercials ran only a year and a half, going off the air in 1976, but its popularity remained beyond its TV life.
The jingle first appeared in a TV commercial titled "In a Word" developed by Dan and the advertising agency team. Rosenberg's advertising concept was to purposely turn the ingredients into a tongue twister. The words were then set to music created by Mark Vieha, who performed the original jingle. Originally, the ingredients appeared as a one-word heading for a McDonald's ad developed for college newspapers. The Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun concept for the jingle was created by Charles Rosenberg, Creative Supervisor of the Dan Nichols team at Needham, Harper and Steers, Chicago. The earliest instances of McDonald's utilizing advertising for the sandwich were mainly print ads, and a TV ad where Hoyt Axton sings "The Ballad Of Big Mac" which aired in 1969. The name was popularized by a 1974 advertising campaign featuring a list of the ingredients in a Big Mac: "Two all beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun."īig Mac Sauce is delivered to McDonald's restaurants in sealed canisters designed by Sealright, from which it is meant to be directly dispensed using a special calibrated "sauce gun" that dispenses a specified amount of the sauce for each pull of the trigger.
This index is sometimes referred to as Burgernomics. The Economist has used it as a reference point for comparing the cost of living in different countries - the Big Mac Index - as it is so widely available and is comparable across markets. The Big Mac is known worldwide and is often used as a symbol of American capitalism. One of its most distinctive features is a middle slice of bread ("club" layer) used to stabilize contents and prevent spillage. The sandwich was so popular that it was added to the menu of all U.S. It was designed to compete with a similar Big Boy sandwich. The Big Mac first debuted at Delligatti's Uniontown, Pennsylvania restaurant in 1967 at a selling price of 45 cents. The Big Mac was created by Jim Delligatti, one of Ray Kroc's earliest franchisees, who was operating several restaurants in the Pittsburgh area.